Filter all properties near a postcode by features, and automatically send large scale letter campaigns to find willing sellers
Each year, thousands of UK property investors seek to find the best possible property investment opportunities to maximise both rental yields and profits. While many investors stick to estate agents and online property sites, competition can be fierce, and it can be difficult in 2022 to avoid getting caught in a bidding war. The solution? Off-market property.
Property sourcing outside of the usual channels can be a great way to find a bargain. In this article, we’re going to focus on everything you need to know about sourcing off-market property, why people choose to sell off-market and the benefits of purchasing a property in this manner.
An off-market property is a property not for sale, or not for sale via the traditional channels such as estate agents, or portals like Rightmove and Zoopla.
Sometimes owners don't want to market their property publicly, for example a landlord who might not want to distress their current tenants. Some owners might want a private sale for convenience, as private sales are often conducted more rapidly than traditional ones, particularly if a buyer is already lined up. This means the seller can avoid going through the rigmarole of having the property listed or having to arrange for photographs and video walkthroughs of the property.
Other times, the owner could not currently intend to sell their property, but might still be receptive to offers. Off-market buyers are primarily investors, who are usually savvy when it comes to the process of purchasing a property. As such, there are generally fewer hoops to jump through during the entire sales process.
Off-market can mean two things: that a property is not for sale, or that it is for sale but is not currently listed. In investment terms, off-market typically refers to property which is not listed by an agent or an online listing service.
When a property is listed as “SSTC”, it means that the seller has accepted an offer from a buyer, although the sale is yet to be finalised. Property sales only close once the seller and buyer have signed the contractual paperwork which designates the sale as official. Investors who think they can make a higher offer while still getting a good deal on a property can approach sellers to see if an alternative can be arranged during the “SSTC” phase.
Trends suggest that off-market property sales are more popular than ever. In 2021, nearly 40,000 homes in the UK were sold off-market in the first quarter of the year alone. In certain areas of London, off-market housing sales now account for almost 50% of property transactions.
There is, of course, a good reason for this. In super-prime markets, selling property off-market is the preferred approach for many investors and sellers alike. Off-market property sales are typically more prevalent in mid-range price bands, as these sorts of properties are perfect for buy-to-let investors who want to enjoy healthy rental yields.
If you’re eager to find some incredible off-market property deals, there are several unique ways to find property that might otherwise go unearthed through the traditional channels. These include direct advertising using local newspapers and social media, or word of mouth from your friends, acquaintances or relatives.
Our off-market sourcing tool allows you to search all known properties in an area by category, and filter according to your criteria. You can then send letters to property owners expressing interest in just a few clicks, inviting them to contact you if they would like to sell.
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Transparent data promise
Where does the raw data come from?
Property listings seen on rightmove.co.uk, zoopla.co.uk and onthemarket.com.
How often is the data updated?
The data is updated in near real-time.
What time period does the data cover?
This is a real-time market snapshot - the data covers currently listed properties. Once properties are removed from the portal, they are soon removed from this tab.
How is the raw data processed?
Duplicates from multiple sources are matched and reconciled as far as possible. Listings with obvious errors, where price or number or bedrooms appear out of range, are discarded.
What are the statistics used?
Averages shown are the interquartile mean, a type of average that is insensitive to outliers while being its own distinct parameter. The 80% range means that 80% of the listed properties fall inside this range.
Where does the raw data come from?
Property listings seen on rightmove.co.uk, zoopla.co.uk and onthemarket.com.
How do you know the square footage of properties?
We use proprietary technology to read the square footage of properties from agent floorplans. Although we cannot determine the square footage for all properties, we can usually get sufficient coverage. Agents are sometimes known to inflate square footage, and this should be borne in mind as a weakness of this data.
How often is the data updated?
The data is updated in near real-time.
What time period does the data cover?
This is a real-time market snapshot - the data covers currently listed properties. Once properties are removed from the portal, they are soon removed from this tab.
How is the raw data processed?
Duplicates from multiple sources are matched and reconciled as far as possible. Listings with obvious errors, where price or number or bedrooms appear out of range, are discarded.
What are the statistics used?
The average shown is the interquartile mean, a type of average that is insensitive to outliers while being its own distinct parameter. The 80% range means that 80% of the listed properties fall inside this range.
Where does the raw data come from?
Property "price paid" data provided by the Land Registry.
How often is the data updated?
Once per month when released by the Land Registry, typically towards the end of each calendar month covering up to the end of the previous calendar month.
What time period does the data cover?
You can customise the time period using the filter at the top of the view. The default time period is up to 9 months back from today's date. The latest data covers the period up to 2024-10-31, although some sales that took place before this date may still be added in the coming months.
How is the raw data processed?
No additional processes are applied to this data.
What are the statistics used?
Averages shown are the interquartile mean, a type of average that is insensitive to outliers while being its own distinct parameter. The 80% range means that 80% of the listed properties fall inside this range.
Where does the raw data come from?
Property "price paid" data provided by the Land Registry, and Energy Performance Certificate (EPC) data provided by Department for Levelling Up, Housing & Communities.
How do you know the square footage of properties?
We match the Land Registry data to EPC data provided by the Department for Levelling Up, Housing & Communities. Due to the fact that not all properties sold have had an EPC and vagaries of addressing in the UK, we are not able to determine the square footage of all properties, but we can usually get sufficient coverage.
How often is the data updated?
The private paid data is updated once per month when released by the Land Registry, typically towards the end of each calendar month covering up to the end of the previous calendar month. The energy performance certificate database is updated monthly.
What time period does the data cover?
You can customise the time period using the filter at the top of the view. The default time period is up to 9 months back from today's date. The latest data covers the period up to 2024-10-31, although some sales that took place before this date may still be added in the coming months.
How is the raw data processed?
No additional processes are applied to this data.
What are the statistics used?
The average shown is the interquartile mean, a type of average that is insensitive to outliers while being its own distinct parameter. The 80% range means that 80% of the listed properties fall inside this range.
Where does the raw data come from?
Property listings seen on rightmove.co.uk, zoopla.co.uk and onthemarket.com.
How often is the data updated?
The data is updated in near real-time.
What time period does the data cover?
This is a real-time market snapshot - the data covers currently listed properties. Once properties are removed from the portal, they are soon removed from this tab.
How is the raw data processed?
Duplicates from multiple sources are matched and reconciled as far as possible. Listings with obvious errors, where price or number or bedrooms appear out of range, are discarded.
What are the statistics used?
The average shown is the interquartile mean, a type of average that is insensitive to outliers while being its own distinct parameter. The 80% range means that 80% of the listed properties fall inside this range.
Where does the raw data come from?
Room let listings on SpareRoom, the UK's biggest room letting website.
How often is the data updated?
The data is updated in near real-time.
What time period does the data cover?
This is a real-time market snapshot - the data covers currently listed properties. Once properties are removed from SpareRoom, they are soon removed from this tab.
How is the raw data processed?
Listings with obvious errors, where price or number or bedrooms appear out of range, are discarded.
What are the statistics used?
The average shown is the interquartile mean, a type of average that is insensitive to outliers while being its own distinct parameter. The 80% range means that 80% of the listed properties fall inside this range.
Where does the raw data come from?
Property listings seen on rightmove.co.uk, zoopla.co.uk and onthemarket.com.
How often is the data updated?
The data is updated in near real-time.
What time period does the data cover?
This is a real-time market snapshot - the data covers currently listed properties. Once properties are removed from the portal, they are soon removed from this tab.
How is the raw data processed?
Duplicates from multiple sources are matched and reconciled as far as possible. Listings with obvious errors, where price or number or bedrooms appear out of range, are discarded. Yields are calculated by comparing only properties with the same number of bedrooms, e.g. 3-bedroom properties for rent with 3-bedroom properties for sale.
What is the yield calculation used?
The calculation used is (average_weekly_asking_rent * 52 / average_asking_price), expressed as a percentage. It is a top-line gross yield, meaning no expenses are considered.
What are the statistics used?
The average shown is the interquartile mean, a type of average that is insensitive to outliers while being its own distinct parameter. The 80% range means that 80% of the listed properties fall inside this range.
Where does the raw data come from?
Property listings seen on rightmove.co.uk, zoopla.co.uk and onthemarket.com.
How often is the data updated?
The data is updated in near real-time.
What time period does the data cover?
This is a real-time market snapshot - the data covers currently listed properties. Once properties are removed from Zoopla, Rightmove or Spareroom, they are soon removed from this tab.
How is the raw data processed?
Duplicates from multiple sources are matched and reconciled as far as possible. Yields are calculated by comparing only properties with the same number of bedrooms, e.g. 3-bedroom properties for rent with 3-bedroom properties for sale. For the SpareRoom data, hypothetical properties consisting of two to six average double rooms with shared bathrooms are used to derived average rent. For all sources, listings with obvious errors, where price or number or bedrooms appear out of range, are discarded.
What is the yield calculation used?
The calculation used is (average_weekly_asking_rent * 52 / average_asking_price), expressed as a percentage. It is a top-line gross yield, meaning no expenses are considered.
What are the statistics used?
The average shown is the interquartile mean, a type of average that is insensitive to outliers while being its own distinct parameter. The 80% range means that 80% of the listed properties fall inside this range.
Where does the raw data come from?
Property "price paid" data provided by the Land Registry.
How often is the data updated?
Once per month when released by the Land Registry, typically towards the end of each calendar month covering up to the end of the previous calendar month.
Zoopla Zed-index
What time period does the data cover?
The data covers transactions in the last six years
How is the raw data processed?
No additional processes are applied to this data.
What are the statistics used?
The average shown is the interquartile mean, a type of average that is insensitive to outliers while being its own distinct parameter. The 80% range means that 80% of the listed properties fall inside this range.
Where does the raw data come from?
Property listings seen on rightmove.co.uk, zoopla.co.uk and onthemarket.com.
How often is the data updated?
The listings data is updated in near real-time. The Land Registry data is updated once per month when released, typically towards the end of each calendar month covering up to the end of the previous calendar month.
What time period does the data cover?
The price paid data shown goes back to January 2015. The listings data is a real-time market snapshot - the data covers currently listed properties. Once properties are removed from the portal, they are soon removed from this tab.
How is the raw data processed?
Duplicates from multiple sources are matched and reconciled as far as possible. Listings with obvious errors, where price or number or bedrooms appear out of range, are discarded.
What are the calculations used?
Average sales per month are for the last 3 finalised months. Turnover is average sales per month divided by total for sale. Inventory is 100 divided by turnover.
Where does the raw data come from?
Property listings seen on rightmove.co.uk, zoopla.co.uk and onthemarket.com.
How often is the data updated?
The listings data is updated in near real-time. The Land Registry data is updated once per month when released, typically towards the end of each calendar month covering up to the end of the previous calendar month.
What time period does the data cover?
This is a real-time market snapshot - the data covers currently listed properties. Once properties are removed from the portal, they are soon removed from this tab.
How is the raw data processed?
Duplicates from multiple sources are matched and reconciled as far as possible. Listings with obvious errors, where price or number or bedrooms appear out of range, are discarded.
Where does the raw data come from?
We receive data on the extent and corporate ownership of all land titles in England & Wales from the Land Registry.
How often is the data updated?
The data is updated once per month when released, typically in the first few days of each calendar month.
What time period does the data cover?
This is an ownership snapshot - the data represents ownership as recorded by the Land Registry at the last monthly export.
How is the raw data processed?
No additional processes are applied to this data.
Where does the raw data come from?
We source different expert forecasts Savills, Knight Frank, OBR
How often is the data updated?
The data is updated annually when new forecasts are released, typically towards the beginning of the year.
How is the raw data processed?
We calculate a consensus forecast using a simple mean average.